Do One Simple Thing to Get 20,000 Website Views Every Month

This 100% effective strategy blew up my website.

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“If you build it, they will come.”

That’s according to Kevin Costner, anyway.

But strictly speaking, it’s not exactly true, is it?

I’ve seen many a small business appear on the high street only to disappear without a trace after a year or so.

Why? Because they didn’t get (and keep) a steady-enough stream of footfall.

The same can be said for websites. Just because you build one, it doesn’t mean visitors are guaranteed to swing by.

How many websites are built every year that get abandoned (or simply forgotten) because they don’t generate enough traffic?

My best guesstimation would be in the hundreds of thousands.

So how can you ensure that YOUR website gets the traffic it so desperately needs to succeed?

Going a step further, what can you do to increase the likelihood of your website traffic exploding?

Let me tell you what I did.

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My website Trek NI started out as a very small blog with just me as the writer.

It’s focused primarily on hiking in Northern Ireland, so unless I actually went for a hike, I didn’t have much content to share.

After all, nothing reads better than personal experience.

Once I realised how little content my blog could produce this way, I started reaching out to other people to share their experiences in the mountains across NI.

Hiking is an addictive pastime and it wasn’t hard to gather a handful of writers eager to share their stories.

Before long, I had at least a dozen writers guest-posting on the blog.

And that’s when it started.

Trek NI’s traffic quickly increased as more and more content was published on the website. The articles fitted nicely into an underused niche, too, so they ranked well on search engines.

Within months of the blog starting, the site was racking up hundreds of views every week.

Jump ahead to today and, without adding an awful lot of new content for the last couple of years, the website still notches over 20,000 page views a month.

In the last year alone, in fact, it hit over 300,000 views.

That’s allowed me to build a stable advertising-based income, create an eco-friendly clothing brand, and expand Trek NI’s reach across social media.

And what was the key? Content.

Where did the content come from? Other people.

That’s the big takeaway here. If you want to establish a successful website that can become the cornerstone of your business for years to come, you have to produce an enormous amount of optimised content.

And the best way to gather that content is by inviting other people to guest-post on your site.

I know that sounds incredibly simplistic but it worked for me, and I guarantee it’ll work for you as well.

So how do you go about finding the perfect contributors for your blog or website?

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1. Leverage Your Network

I started by asking friends and family to share their personal insights, and that quickly snowballed into me reaching out to “friends” on social media.

Reaching out to fellow bloggers, experts in your niche, or even just people you follow online is a great way to get going.

People are usually keen to share.

You can also put out a call on social media for writers, though I find it’s better to approach people privately after vetting them on your own terms.

You want a lot of content, yes. But you also want high-quality content from good writers.

The last thing you need is to have your time eaten up editing badly-written articles.

2. Create a Guest Submission Page

If you ARE happy to have people approach you, try designing a dedicated page on your site to outline guidelines and submission requirements.

Make it abundantly clear exactly what you’re looking for and the kind of topics your audience are interested in.

3. Collaborate

Identify other popular bloggers or influencers in your niche, and shoot them a persuasive email.

Don’t be afraid to flatter and point out the mutually beneficial opportunities for them, like cross-promotion and joint projects.

4. Explore Online Groups

Browse online platforms and communities in your niche to identify potential contributors for your website.

Facebook groups are ideal for this, but you can also use LinkedIn and Twitter.

Again, don’t hold back on the flattery (within reason).

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Building a website is easy, but getting people to visit it is the real hurdle.

But as in so many cases, content is king here.

Invite people to guest-post on your website. Identify the best possible writers for your niche and make sure to show your appreciation for their efforts.

A website with high levels of traffic can generate income for years without needing constant upkeep, like social media.

Here’s a simple target for you: find 5 people in your niche to approach about guest-posting on your website or blog, then craft a compelling message or email that’ll persuade them to share their experiences.

Use the power of collaboration and watch your website traffic blow up!

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