Creating Content for Multiple Platforms is Slowly Killing You
📣 Introducing our Brand New Roundup Edition of The Solopreneur Stack
The Solopreneur Stack helps solo-business people become (and remain) successful and sustainable through quick tips, in-depth guidance and personal experience stories. Become a paid subscriber for just £8 a month and unlock every article and resource in our archive.
Introducing our brand new roundup edition of The Solopreneur Stack! Each week, I’ll send you a selection of bite-size chunks of educational and informative content to help you become (and remain) a successful solopreneur. Every edition in July will be completely free; from August onwards, part of each post will be exclusively for paid members.
Every social media platform requires content.
Photos. Videos. Sound. Text.
They all demand that you feed your audience as often as you can manage.
It’s time-consuming. Sometimes, it’s even a little disheartening, especially when it feels like every other creator or business owner in your niche is churning out amazing stuff by the bucketload, often on a daily basis.
How can you possibly keep up?
How could you ever create enough content to get ahead in the race for attention on social media?
There is a way, one that many hyper-successful creators and business owners have been using for years to grow their audience and increase their brand awareness.
Here’s how it goes.
Start with one piece of content. Let’s say, for example, you record a video of yourself talking to your followers about your business. It ends up being 5 minutes long. That’s about the right length for a YouTube video. Upload it with a nice thumbnail and succinct show notes, and you’re done.
We’ll call that your core content.
Next, you chop that sucker up and turn it into a TikTok video. It becomes a highlight reel of the original piece. 60 seconds long. Add some music, some text (because some people like to watch these things with the sound off), use some hashtags and key words in your caption, and you’re done (again).
That’s content on two platforms.
Now, upload that TikTok video straight to Instagram as a Reel. Same caption, same music. No need to change anything, bar maybe tweaking your hashtags. The TikTok logo in the video will promote your profile there, too. Share the reel to your stories.
Three platforms.
Do the same on Facebook, and Twitter, and LinkedIn. Jump back over to YouTube and upload it as a Short. Share it in Notes on Substack.
What’s that now… seven platforms (eight if you include the YouTube Short)?
Finally, include it in your weekly business newsletter as a link to whichever platform you know your audience will prefer. Or just share the original YouTube video.
And just like that, one single piece of content gets repurposed in nine different places.
That’s not bad, considering the relatively-short time you spent recording and editing the 5-minute video in the first place.
You can do exactly the same thing with photos, text and audio as well. Lean into your strengths. Give your followers what they expect to get from your brand.
Don’t stress out trying to make individual pieces of content for multiple social media platforms. Make one piece and repurpose it multiple times.
Minimal effort, maximum reward.
Spend the time you’ve freed up on the more important aspects of your business.
AD | Sustainable Scalable Social Strategy (free for paid members)
This 6-part, online, self-driven course will guide you through the same process I used to develop a strategy for my social media management.
You’ll think about Content, Scheduling, Engagement and the methods used to Review your approach when you’re done.
When you finish, you’ll have a sustainable social strategy in place that will help you scale your business properly.
PS. It’s free for paid members!
Consider supporting The Solopreneur Stack!
Upgrade to our paid tier to unlock every article in the archive and gain free access to our online course. Become a Sustaining Member for a little bit extra and book a 1-to-1 coffee chat with David McIlroy.
The Stack
How To Build A Five-Figure Per Month Business In Less Than 2 Hours Per Day by
10 alternative ways to make an income by
How the AI Solopreneur “AI-ified” his proven $450,000 course-building framework by
andHow close is AI to replacing product managers? by
8 Things You Should Give up If You Want to Retire in the Next 5 Years by
How to Get A.I. To Analyze Your Stats on Any Platform by
The Secret To Selling (Almost) Any Product At Any Price Point by
Small Teams, Big Impact: How AI Is Reshuffling The Future Of Work? by
How to Become a Master Negotiator Using These 7 Practical Negotiation Techniques by
📖 I Made 50K in My First Solo Year. It Should Have Been 50K in 1 Month by David O.
📖 My Plan to Make $5,000 From My Side Hustle by Sarina Chiu
📖 6 Lessons Learned From My Failure As a Part-Time Solopreneur (And How They Can Help You Succeed) by Saroj Shrestha
📺 49 Lessons That Built My $10M Business by Olly Richards
📺 Money myths for business owners and building the NEW portfolio (with Garrett Gunderson) by Graham Cochrane
📺 How this Tech YouTuber turned $1K into $80K by Justin Moore
📺 Are Instagram Reels Still Worth It? Short-Form Video in 2024 by Latasha James
Thanks for reading!
Let me know if you found this useful. 😊
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What others say about The Solopreneur Stack:
I try to do that but it's still time consuming and you still need to spend some time on social media to interact with people. Otherwise it's kind of useless. So I wonder if it might nit be better to focus on 1 or 2 social media only..for my mental health 😉
This post is absolutely pure gold! Thank you for sharing! I will use your hacks!