The Solopreneur Stack

The Solopreneur Stack

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The Solopreneur Stack
The Solopreneur Stack
These Undersaturated Platforms Are Absolute Goldmines for Content Promotion
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These Undersaturated Platforms Are Absolute Goldmines for Content Promotion

5 places to promote your content (to grow your personal platform).

David McIlroy's avatar
David McIlroy
Mar 11, 2024
∙ Paid
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The Solopreneur Stack
The Solopreneur Stack
These Undersaturated Platforms Are Absolute Goldmines for Content Promotion
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If you’re still not sure if solopreneurship’s the right path for you, take my free email course and find out.


What you’ll learn in this paid post:

  • Why the “big” platforms (Instagram, Facebook, X) are overcrowded—and how that hurts your reach

  • How underused platforms like Substack Notes, LinkedIn Newsletters, and Bluesky can give your content a serious edge

  • Real-world tips for growing your audience by showing up where others aren’t

  • How to turn casual engagement (like leaving a comment) into sustainable audience growth

  • A reminder that sometimes, the smartest strategy is to go where the noise isn’t and own the space before everyone else gets there


Everyone’s on Instagram. Everyone’s on Facebook. Everyone’s on Twitter.

Ok, maybe not everyone. But a whole lot of people, anyway.

Most people focus on the big-name platforms because that’s where everyone else focuses too. You can probably throw TikTok and even Snapchat into that mix as well.

But you know what happens when everyone piles into one platform?

It gets oversaturated.

And when that happens, everything you post there is automatically disadvantaged. Your well-written, thoughtful post or article becomes just another needle in a haystack.

The good news is, there’s a simple way around this problem: simultaneously distribute your content across underused platforms instead (or along with) the more popular ones.

Here are some I’ve been diving into recently:

The rest of this post is for paid subscribers. If you want to dive in (and support me in the process), consider upgrading to my paid tier. You know it’d make my day. ☺️

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