You’re Sleeping on Newsletters. It’s Time to Wake Up.
I wish I’d started mine sooner.
When was the last time you were sent a newsletter in the post?
You know the kind I mean.
A double-sided A4 page in glorious inkjet colour, designed using a clunky template on Microsoft Word, packed to the gills with juicy updates about your sister’s latest family holiday to Tenerife and the big award Great Uncle Joe received from the bowling club.
There’s even a grainy photo on the back page of someone’s cat celebrating his eleventh birthday — good for him!
That might be what springs to mind when you think of a newsletter. If it is, I apologise for making that happen.
That’s not how newsletters are supposed to be.
These days, the best newsletters are incredible gateways to value and information. They’re carefully-curated for their intended audience. No fluff, no cat photos.
The right newsletters are slabs of protein-enriched meat with all the fat trimmed away.
They exist to grow their audience’s knowledge and understanding, and to keep them in the know about what they should know.
As a solopreneur, if you aren’t regularly sending out a newsletter to a list of people interested in your brand or business, you’re asleep at the wheel.
To read the rest of this article (and unlock full access to my entire catalogue, along with some juicy extras) just upgrade to my paid plan - it costs about as much as one fancy coffee per month. Your support would make my day!