10 Easy Ways to Start Building Your Audience as a Solopreneur
Having an engaged audience makes all the difference to your solo venture.
Hi there! 👋 My name’s David - I’m a writer and solopreneur from Northern Ireland. In this publication, you’ll find a growing archive of resources (created by myself and a collection of valued guests) for those hoping to become - or grow as - solopreneurs. While you’re here, you should also check out:
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Building an online audience is one of the most important things you could ever hope to do as a solopreneur.
And let’s be clear from the get-go: your social media following is not your audience. At best, it’s your community.
Your audience are the people you can communicate with outside of the restrictive control of social platforms. Broadly speaking, that means they’re likely to be the people on your email list.
Your audience base is where real connections and engagements happen. It’s where your true fans live.
So, if you want to build that type of platform over the coming months, here are 10 simple ways to start going about it right now.
1. Break your inconsistent habit
If you post irregularly on any online space, cut that out right now.
Inconsistency on your end breeds disinterest within your community. And a disinterested community won’t be too keen to join your audience.
Smash your inconsistent patterns now by setting a regular posting schedule in place.
2. Write long-form articles
Once you’re sharing content on a regular basis, start writing long-form content on hosting sites like Medium and Substack.
Trust me, it’ll be infinitely more fulfilling for you and far more likely to engage readers who’ll make the switch to your email list than short-form social media posts alone.
Get into the habit of writing regular blog posts and articles, or find an experienced writer you can collaborate with as part of a promotion strategy for your business.
3. Create YouTube videos
This isn’t for everyone, of course. But if you can (and you want to), give video content a go.
You can even use your articles and blog posts as scripts to get your channel off the ground. That’s something I plan to do more often this year.
Encourage viewers to click a link to your mailing list in the video description.
And don’t worry about polishing your videos to perfection - viewers crave authenticity these days more than anything else.
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