9 Comments
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Carol Oyanagi's avatar

Wow, thanks for all your research! Any suggestions for those of us over 34?

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David McIlroy's avatar

Well I’m 36 and pretty introverted so I definitely lean more towards text than video myself!

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Paul Lecomte's avatar

Can we consider Substack as the right social media plateform ?

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David McIlroy's avatar

Depends on whether or not you think of it as social media!

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Sanjay's avatar

I think the substack platform is what social media should ideally be.

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Paul Lecomte's avatar

I totally agree Sanjay!

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Dr Nia D Thomas's avatar

This is very insightful. I'm drawn to Linkedin, Substack and TikTok - in that order. But maybe they're not drawn to me!!!!!

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Gunnar Habitz's avatar

Solid overview showing the differences, well compiled David! I worked at Hootsuite for 3 years and from that experience would surely add Threads, Medium and Substack to the list.

The good thing: we can reach difference audiences for different reasons per channel. I use LinkedIn as corporate content creator and published two books about Social Selling. On Substack and Medium I talk about book writing while I use FB/IG as published travel book author. It works that way.

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Carol Oyanagi's avatar

Haha. I’ve always preferred writing. I also like making videos but it can eat up a lot of time. 😂

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