This Should Be Your Number 1 Priority When Promoting Your Business
The Stack #6
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Are you thinking about starting a newsletter for your business?
Yeah, I know. Here comes David again, harping on about why email’s so great. We get it.
But there’s a good reason why I won’t shut up about email, and newsletters in particular.
It’s because they work.
Check out what super successful solopreneur Justin Welsh had to say about it recently:
“Email is personal. It lands directly in your reader’s inbox, instead of competing with an endless stream of content on social media. Just look how loud and busy X and LinkedIn have become.
And as a bonus, you own your email list. You don’t have to worry about those constantly changing algorithms that so many creators fear, mistrust, and complain about. That was a big reason I started my newsletter.”
Justin has over 200,000 subscribers on his email list. He earns millions of dollars every year from that audience.
It’s highly unlikely you or I will ever build an email list as large as Justin’s, and we may never get anywhere close to what he earns. But we don’t have to.
A slow but steadily-growing list of engaged email readers can form the backbone of your business. Email is where you nurture trust and loyalty. Email - rather than social media - is where real business-to-customer sales happen.
Use your socials to keep yourself front-of-mind. Use your email list to offer your customers what they need.
As Justin goes on to say:
“If you're willing to put in the work, a newsletter can be one of the most powerful ways to convert [followers] into customers.
You’ll have an opportunity to gain direct access to your audience, build authority in your niche, and drive significant revenue over time.”
So if you own a business, get that email list pop-up installed on your website. Add a sign-up link to your social media profiles. Mention your newsletter every time you post online.
You’ll be amazed how much you can do with even a modest-sized newsletter audience.
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The Stack
A curated selection of inspiring, educational content to fuel your solopreneurial journey.
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Here's How Talking about Money Can Backfire by
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