You Should Probably Stop Doing This

The Stack #4

The Solopreneur Stack helps solo-business people become (and remain) successful and sustainable through quick tips, in-depth guidance and personal experience stories. Become a paid subscriber for just £8 a month and unlock every article and resource in our archive.

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📣 This is our brand new roundup edition of The Solopreneur Stack! Each week, I’ll send you a selection of bite-size chunks of educational and informative solopreneur-related content. Every edition in July will be completely free; from August onwards, part of each post will be exclusively for paid members.

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Can you tell I didn’t write that paragraph?

And can you tell who did? Of course you can.

ChatGPT has a ton of great uses (research, planning, organisation), but writing strong content isn’t one of them. Or at least, it’s pretty far down the list of things it’s ok-ish at doing.

I’ve read quite a few social media posts of late that clearly came straight from the mouth of an artificially-intelligent entity. And they’ve all been pretty sucky.

Generative AI mostly produces what’s known as “slop” these days, and the internet’s full of it now. It’s naff, it’s boring, and it’s probably not going to convince your followers to invest in what you’re offering.

Unless they’ve had their heads stuck in sand the last two years, they’ll know they’re not reading human-written words. Or they’ll suspect, at least.

My advice? If you aren’t a confident or creative writer, invest in a fellow human.

Hop over to a site like Fiverr and find someone to write a series of effective posts for your socials or a handful of articles for your blog. It’ll probably cost you less than £30. And if you find someone good, you could work out a long-standing arrangement.

Honestly, it’s safer than putting all your eggs in the AI bubble basket.

Your business content will be leaps and bounds more impactful coming from an actual writer instead of a bot.

And content that impacts produces results.

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The Stack

(A curated selection of inspiring, educational content to fuel your solopreneurial journey)

How To Sell As An Introvert Who Hates Selling by

Veronica Llorca-Smith

Is it possible to grow your business without social media? by

Matilda Lucy

You Need to Hang out with the Mad Ones If You Want to Be Successful by

Tim Denning

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➡️ Paywall starts here from next week. Upgrade to paid membership to retain ongoing access.

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You're Marketing All Wrong Because You Don't Know How by

Jody J. Sperling

To Bundle or Not to Bundle—That Is The Question by

Tara McMullin

4 Sourcing Mistakes Nerfing Resellers’ Profits by

Side Hustle Club

Ready to turn your words into wealth? by

Maya Sayvanova

Give 10% of your attention to your fellow small creators by

George Kao

Social Media Is A Game That Requires You To Master These 2 Skills by

Landon Poburan

Social media companies love that you don't have a website by

Seth Werkheiser

How I Create Logos in Five Minutes Using Canva by

Casandra Campbell

An Apple glitch allowed newsletter writers to see their true open rates by

Simon Owens

What Sam Altman’s Prediction About The $1B One-Person Business Model Means For You by

Michael Lim

Let's make August the month of Little Projects by

Nancy Reddy

📖 How to Transform Your Life in the Next 6 Months by Eve Arnold

📖 Are You Scared of Niching Down? by Nick Alva

📖 My Solopreneur Framework for Making Tough Decisions: Weighing Opportunity vs. Red Flags by Eva Gutierrez

📖 How to Tame Your Workload as a Freelancer by Anna Burgess Yang

📖 The Psychology of Writing Online Alongside a Full-Time Job by Saroj Shrestha

📖 How a Solo Developer Quit Amazon and Built a $4M Stock Alert App by Zero Coding Startup

📺 The $1.8M Solopreneur Playbook

📺 The Solopreneur's Top Priority

📺 How Marc Lou Makes $1,753/day as a Solopreneur (What He’s Not Telling)

📺 Solopreneurship: How to Create Your Dream Job from Scratch

📺 Asking Solopreneurs For Business Advice!

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Thanks for reading - see you next week! 😊

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